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CANDY SHOP

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today's marketing moment was chosen by.

Candy’s Trips

As someone passionate about sweets and an admirer of the classic film 'E.T. the Extra-Terrestrial,' I've always been intrigued by the candies that won over our cherished alien companion. In this piece, we're going to dive into the realm of E.T.'s preferred treats and their influence on the film and the confectionery market. Get ready […]

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Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods.

Candy shop MS

Reese's pieces were practically a brand-new product at the time. It seemed like some kind of obvious product placement. And, in the novelized version of the movie, E.T. did indeed munch on M&M's. So, why the difference? The original script for E.T.. of course, called for Elliot to scatter a trail of M&M's to lure E.T.

ET's Favorite Candy (1980s Reese's Pieces Pillow) Random Terrain's

E.T.'s favorite candy was supposed to be M&Ms. Getty Images. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene.

Candy Recipes, Sweet Recipes, Snack Recipes, Penny Candy, Candy

4. Reese's Pieces. In the 1970s, Hershey's Chocolate developed a technique called panning, which is the process of sugar-coating a product. This method created Reese's Pieces, a peanut meal coated in chocolate. It successfully launched the snack product and was even known as ET's favorite candy.

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Mars, Inc. didn't reply right away, and with time running out, Spielberg shifted his focus to his second-favorite candy, Reese's Pieces. The request was granted, and the decision marked the company's first partnership with Hollywood to promote a movie with one of their products, according to Hershey Community Archives.. The New York Times reported that "E.T. the Extra-Terrestrial" went on to.

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By Robert Klara. In honor of Halloween, it's time to tell the strange story of how one of America's favorite candies got its big break. In 1981, Steven Spielberg was getting ready to start.

Reese’s Pieces E.T.’s Favorite Candy Hershey Community Archives

What was E.T.'s favorite candy? The TODAY anchors engage in a little friendly competition as Savannah, Matt, and Tamron take on Willie, Natalie, and Al in a movie trivia quiz.May 23, 2013.

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While they were Spielberg's favorite candy, the wait made he and producer Kathleen Kennedy decide to explore other options. Logically, they went to the director's second favorite candy, Reese's Pieces, made by Mars' competitor, The Hershey Company. Eliot uses Reece's Pieces to lure E.T. to follow them. "I was just told that we weren.

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Reese's Pieces play a key role in "E.T.," and this led to a huge increase in sales of the candy after the film. However, Hershey only got the opportunity for the Reese's Pieces product.

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Here's what we know about E.T.'s favorite candy from the movie. M&Ms are probably the best example of bite-sized colorful chocolate candies. Still, the for iconic 1980s movie E.T., another.

Candy shop Marseille

Steven Spielberg originally wanted E.T. the Extra-Terrestrial to feature his favorite candy. But it wasn't Reese's Pieces. To celebrate the iconic film's 40th anniversary, ET is looking back at.

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Reese's Pieces: E.T.'s Favorite Candy Posted July 23, 2014 How a great candy was saved from oblivion by a small alien visitor from outer space OR the story of Reese's Pieces, E.T.'s favorite candy. In the 1950s, Hershey Chocolate developed the capability for panning; that is, sugar-coating a product.

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The E.T. deal was a game-changer for Reese's Pieces.Fans, eager to latch onto anything associated with the film, gobbled up their favorite alien's favorite food in record numbers. Within two weeks of E.T.'s premiere, candy sales spiked by 65-85%.Dowd concluded that his $1 million investment resulted in $15-20 million worth of promotion for the brand.

Keeping it Reel E.T's Favorite Candy

"E.T." turned 40 in 2022. The sweet, tearjerker film about an endearing alien and a 10-year-old boy's love for his new friend still registers as one of the top ten highest-grossing films in history, per MWMBlog.com.That mega-movie payoff changed the trajectory of the then-flailing Reese's Pieces candy, which weren't even in director Stephen Spielberg's original script.