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And that, in itself, is a good cause. Sterling Anthony is a consultant, specializing in the strategic use of marketing, logistics, and packaging. His contact information is: 100 Renaissance Center-176, Detroit, MI 48243; 313-531-1875 office; 313-531-1972 fax; [email protected]. Unexpected end of JSON input.

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Packaging for a Cause. April 27, 2021 - by Taylor Getler. Packaging accomplishes many things. It protects the product, it communicates key information to the consumer, and it supports the look and feel of the overall brand. When brand leaders want to support a specific cause, packaging can also be a great tool for raising awareness or.

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What is the problem. Plastics are a product of human innovation as they are lightweight, durable, decay resistant, inexpensive and moldable. Unfortunately, this innovation comes at a price. Plastic packaging is extremely wasteful and impacts earth's ecosystems, on which we depend. Due to poor product design and lack of political.

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Here are a few large-scale cause marketing examples in the corporate world: 1. BoxLunch. BoxLunch is a pop culture retail store that's entire business model focuses on cause marketing. The corporation donates a meal to someone in need through Feeding America for every $10 spent in-store at every location and online.

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Packaging errors are often the root cause of massive recalls, excess and obsolete inventory costs, and can often be prevented through a clear error-proofing process. Global Vision is one of the industry leaders for packaging and labelling quality control for the food, pharmaceuticals and consumer products industry.

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3. Tide's Sustainability Push Leads to Measurable Change. Laundry detergent company Tide's #TurnToCold campaign is a great example of brand cause marketing in action. The goal of #TurnToCold — and the cause portion of the initiative — was to encourage consumers to wash three out of four loads of laundry in cold water.

Cause Marketing on Packaging

Packaging is a feature that's meant to do more than keeping a product safe or making transportation easy. Packaging is considered as an effective advertising tool.. There are endless options for B2B to partner up with charities or non-profits focused on a specific cause, so having such a program leaves packaging suppliers with almost no.

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In response, brands are taking the concerns of their consumers to heart in a new wave of cause marketing. Heidi Chambers, HP Indigo Labels & Packaging Business Development & Brand Manager for North America, explains that millennials are one of the upticks driving factors in cause marketing efforts. This age group spends their money differently.

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In addition, improving the quality of your packaging causes ripples of positive consequences. For example, better packaging has proven to boost a brand's reputation significantly. In a recent survey , 87% of consumers stated that safe packaging makes them trust the manufacturer or brand more and 86% are more likely to purchase more products.

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August 3, 2009. 'Do good to do well' is becoming the motto for a growing number of consumer packaged goods companies. A special-edition label for its iconic condensed tomato soup packaging supports Campbell's charitable support of the National FFA Organization. Cause marketing programs are taking on new significance in this economy, as brand.

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The Impacts of Packaging on the Environment. Unfortunately, most packaging is designed as single-use, and is typically thrown away rather than reused or recycled. 6 According to the US Environmental Protection Agency (EPA), food and food packaging materials make up almost half of all municipal solid waste. 7. In 2014, out of the 258 million tons of municipal solid waste generated in the US.

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But it is thrown away on a massive scale: every year, more than 280 million tonnes of short-lived plastic products become waste. Overall, 46 per cent of plastic waste is landfilled, while 22 per cent is mismanaged and becomes litter. Unlike other materials, plastic does not biodegrade. This pollution chokes marine wildlife, damages soil and.

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Carothers explains that MAP is a packaging method in which a combination of gases is introduced into the package during processing, and it can add a little bloating or swelling to things like meat, seafood, salad mixes or cheese. In this case, there's likely nothing to worry about. "The purpose of these approved, inert gases is to extend shelf.

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Bloated food packaging doesn't always mean the food inside is dangerous to eat, says Zhang. If you live in a high-altitude area, such as Denver, a food package may swell because the air pressure inside the package is higher than the environmental air pressure outside. In that case, the food hasn't gone bad. But most bloated food packaging.

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Brands that support worthy initiatives are at the forefront of limit-edition packaging product purchases. Historically, packaging design ideas have been a great catalyst for effectively articulating a brand's purpose and social causes; all the while shaping memorable experiences for consumers.

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Root Cause Analysis (RCA) is a methodology for identifying the source of a problem, making possible a solution that prevents reoccurrences. By analogy, a problem is a weed. Chop off the top and it sprouts anew, unless it's pulled up by its root. Packaging is interdisciplinary, affecting and affected not only by other disciplines internally.