A Diamond is Forever The Fascinating Story Behind the Most Popular

De Beers buffs up A Diamond is Forever slogan for Forevermark marketing

The tagline forever changed public attitudes about diamonds being reserved only for the rich. And ended up creating a diamond demand by convincing people that no marriage is complete without a diamond ring. In 1999, Ad Age named "A Diamond Is Forever" the number one slogan of the century. Susan Credle On A Diamond is Forever.

Diamonds are not rare, they are just expensive.This is because of the

The return of "A Diamond Is Forever" and the National Geographic partnership were just two of the announcements De Beers made Thursday at its annual breakfast event in Las Vegas. The diamond miner and marketer also announced a new source program that opens up mine-to-market traceability to a broader swath of the industry, De Beers Code of.

Innovative Diamond Technology As the saying goes, a diamond is forever…

Four-color ads will reproduce paintings by well-known artists and carry the slogan 'a diamond is forever.'. N.W. Ayer & Sons, Inc., Philadelphia, is the agency." The slogan began appearing in the US press soon after that date, as illustrated here, from the Ohio newspaper The Chronicle Telegram, June 1950. The notion wasn't a new one.

A Diamond is Forever The Fascinating Story Behind the Most Popular

A Diamond Is Forever One woman captured this strength and timelessness in four simple words, and in doing so, she captivated the world. Employed in a Philadelphia based advertising agency, Frances Gerety was a woman working in a 'man's world.'

The Iconic a Diamond Is Forever Slogan Clean Origin Blog

The birth of "A Diamond is Forever" was a pivotal moment in advertising history, setting a new standard for how emotional connections could drive consumer behaviour. It addressed the challenges De Beers faced head-on, turning potential weaknesses into sparkling opportunities. This campaign didn't just sell diamonds; it sold the dream of eternal.

Forevermark Icon Collection Why the Story of Your Diamond Matters Too

The slogan 'A Diamond is Forever' helped to communicate the message that the diamond would always retain its value. The phrase was further used to describe the resilience and the strength of the diamonds, showing that it is the hardest and the most durable crystal on the planet. Diamond Ring Available on Amazon-Please Click Picture to Check.

De Beers' Most Famous Ad Campaign Marked The Entire Diamond Industry

Diamonds are Forever: the Story Behind the Slogan. One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan " diamonds are forever " is likely as intriguing as America's fascination with.

Diamonds Are No Longer Forever Putting Emotion to Work for your Brands

« A diamond is forever » became more than just a tagline. De Beers may not have realized it at the time, but their diamond campaigns completely revolutionized the diamond world. Their famous slogan: 'A diamond is forever,' was coined by a young copywriter at the N.W. Ayer advertising agency, Frances Gerety.

A Diamond Is Forever 70th Anniversary Forevermark

The De Beers Company first created the saying "A Diamond Is Forever." In the late nineteen forties, De Beers hired an advertising agency to help increase its sale of diamonds. The agency N.W. Ayer.

JWT, Longtime De Beers Ad Agency, Folded Into Wunderman the Centurion

Died. April 11, 1999. Derby, Pennsylvania. Occupation. Copywriter. Notable works. "A Diamond is Forever". Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds .

Forevermark A Diamond Is Forever Tribute Collection Ad in Bombay Times

Recently celebrating its 70th anniversary, the iconic 'A Diamond Is Forever' line was a moment of inspiration by copywriter Frances Gerety, and a moment that has truly inspired De Beers Forevermark. 'A Diamond Is Forever' is so powerful because of the metaphor and meaning behind it. Over three billion years old, and nearly as old as the.

Diamonds Are Forever by charliechaplin42 on DeviantArt

"A Diamond Is Forever" gained elevated status in popular culture when it inspired the title of Ian Fleming's 1956 novel, "Diamonds Are Forever," the fourth in the James Bond series.

A Diamond Is Forever. An Ad Is For…A While. Blog Ramsey MediaWorks

At the 2024 Golden Globes, Diamonds Were Forever. It was a cold night in L.A. with extra ice on the red carpet. The stars shined at this year's Golden Globes, helped by millions of dollars worth.

Jewelers & Jewelery Store Slogans Page 2

The "A Diamond is Forever" slogan was created in 1947 by Frances Gerety, an advertising copywriter for N.W. Ayer & Son, an agency that worked with De Beers. The slogan was inspired by the words of Pope Paul III, who wrote in 1515, "A diamond is forever in the eyes of God." Gerety's use of the phrase was revolutionary, as it was the.

Forevermark A Diamond Is Forever Ad Advert Gallery

Make diamonds accessible for more people, including those with average incomes; Create a long-term market demand; Although multiple campaigns and approaches would be needed to solidify the expanded market for diamonds worldwide, there was one campaign that sparked it all: the "A Diamond is Forever" campaign. De Beers Diamond Engagement Ring.

My favourite ad of all time DeBeers 'A diamond is forever' from 1938

For young women today, receiving a diamond ring with a proposal is an important, even expected, tradition. The ring symbolizes love and commitment, the beginning of a life together.. A copywriter at N.W. Ayer & Son created the slogan "A diamond is forever," which completely revitalized the diamond market. With this campaign, the general.