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In the beginning of July 2011, the Wendy's/Arby's Company sold Arby's to Roark Capital Group. The group then was renamed to "The Wendy's Company." A new corporate logo replaced the one introduced in 2011 (that was based from the longest-running restaurant brand logo that was used since 1983) with the one based on the new restaurant brand logo debuted on February 25, 2013.


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As you can see in the image below, Wendy's has kept their brand identity fairly consistent stretching all the way back to the original iteration of the logo in 1969. Timeline Source: AboutWendys.com. The two primary features here are the face of Wendy, freckled and pigtailed, and the cowboy style slab serif typography.


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The logo would be far more impressive if there was an actual Easter egg in the design. And despite Wendy's itself denying that there is any hidden message in the design, we can't unsee the 'mom' in the collar (UPDATE: some people were still noticing it when a grey-haired Wendy's logo was published in Canada). It would make a far better-hidden meaning than the Subway logo that supposedly.


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A Flavorful Beginning: The Original Wendy's Logo. Wendy's original logo, introduced in 1969, featured a playful depiction of the brand's namesake, Wendy, with pigtails and a warm smile. The logo emphasized the brand's commitment to quality ingredients, a comfortable dining experience, and a sense of familiarity that resonated with.


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The Wendy's iconic logo consists of a brand name and a red haired cheerful girl with a freckle face in a circle. The inspiration came from an eight-year-old daughter of the company's founder - Dave Thomas. The girl wears ponytails and smiles at you with a friendly attitude.


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What famous fastfood company logos used to look like Business Insider

The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter, Melinda Lou "Wendy" Thomas. This is the first logo that was only used for the first restaurant. Second logo, similar to the first one, but added the slogan "Quality is our recipe". Introduced after opening the second restaurant, which introduced the drive-thru pick-up window. In 1972, the portrait of Wendy.


Wendys Logo / Restaurants /

Back in 2013, Business Insider revealed that square-burger giant Wendy's had adopted its first new logo in 29 years (and this remains the company's logo to this day). At the time, Business Insider made the observation that many people had noticed a "hidden" or "subliminal" message in its rendering of "Wendy," comprised of a simple drawing of a little red-headed girl with bright blue ribbons in.


Wendy's logo gets first makeover since 1983 Fox News

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The company was founded by Dave Thomas in 1969 in Columbus, Ohio. One of the most famous logos in the fast-food industry, Wendy's cartoon drawing of a beaming redhead girl, depicted Dave's daughter, who inspired the fast-food chain's name as well. The Wendy's logo is proudly displayed on 6500 locations worldwide, making it the 3 rd.


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Created in partnership with Camden Open Air Gallery, the emo design appears on the side of the store, underneath a sign showing the main Wendy's logo, just in case anyone is confused about what they're looking at.. The logo was chosen out of a possible three designs Wendy's put to its Twitter audience last month, including a punk version of Wendy and one with a bouffant quiff.


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Wendy's, the third biggest fast-food chain in the United States, right behind McDonald's and Burger King, has an annual revenue of $1,734M . It was the brainchild of Dave Thomas, who launched the first Wendy's restaurant in Columbus, Ohio, in 1969. The iconic Wendy's logo featured a smiling redheaded girl that looked similar to Thomas.


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The Wendy's logo symbolizes the main principle of the restaurant chain - to create a friendly atmosphere that is as attractive as possible for customers. To do this, the brand uses in visual identification the image of the eight-year-old daughter of Dave Thomas, who decided to name the company after his fourth child.


How Wendy's conquered North America

If you need to get Wendy's on record, hit us up at [email protected]. Please and thanks. Member of the media? Find the Wendy's logo, among other brand image assets, and get access to our guidelines for using brand media.


Wendy's Logo History YouTube

It gives comfort, warmth, and above all, the undefeated feeling of nostalgia. We have a sentimental attachment to at least a few of the dishes their Mother's used to make. For Wendy's 2013 logo redesign, many people couldn't help but ponder the so-called hidden message in the symbol. The fast-food chain allegedly incorporated a subliminal.


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Browse 92 wendys logo photos and images available, or start a new search to explore more photos and images. Browse Getty Images' premium collection of high-quality, authentic Wendys Logo stock photos, royalty-free images, and pictures. Wendys Logo stock photos are available in a variety of sizes and formats to fit your needs.