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Today, January 9, during the first-ever keynote from a beauty company at CES, L'Oréal Groupe 's CEO, Nicolas Hieronimus, unveiled the launch of the CES 2024 Innovation Award-winning technology, the L'Oréal AirLight Pro hair dryer. "For 115 years, L'Oréal has been leveraging science to innovate and provide consumers with unforgettable.

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The L'Oreal AirLight Po will be made available to hair salons from March, and will go on general sale in Europe this June, and in the US before the end of 2024. In all cases, L'Oreal expects to.

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Enriched with pro-keratin, the colouring cream is designed to help protect and strengthen your hair while fighting back frizz. The shampoo delicately cleanses the scalp without stripping your colour and the nourishing mask helps to nourish your hair without weighing it down.

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L'Oreal takes on Dyson with smart hairdryer that dries hair 30% faster. Dyson has dominated the market since launching its first hairdryer back in 2016. But it now faces competition from L'Oreal.

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Beauty giant L'Oreal has unveiled a smart hair dryer which uses infrared light and wind to dry hair using less energy. Called the AirLight Pro, the firm's first mainstream electronic device will be seen as a competitor to Dyson's range of high-end hair styling products when it launches in the US and Europe from April in salons and late in mid-2024 for consumers.

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How To Find The L'Oréal Paris Superior Preference Hair Color For You Your perfect hair color guide. September 15, 2021 Changing your hair color is one of the easiest and most exciting ways to spice up your beauty look. However, with so many gorgeous shades to choose from, knowing what hue looks best on you can make your dye job daunting.

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Today at CES ® 2024, the L'Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the.

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AirLight Pro delivers up to 33% more hydrated hair *4, up to 59% visually smoother hair *5, faster drying times, and an enhanced user experience based on feedback from leading professional stylists.